Cycling Direct
Cycling News, Information and Media Services
IBETWIN remains the primary identity of the current website, while Cycling Direct keeps the editorial cycling context historically associated with this domain: riders, teams, road racing, MTB, events and South African cycling.
The homepage uses a classic news-publisher layout instead of a generic promotional landing page, so the site continues to read and navigate like a cycling publication.
A historical Cycling Direct topic covering women’s road racing, difficult stages and South African interest in major international cycling competition.
A historical topic focused on CyclingSA leadership, development, inclusion and the growth of cycling across South Africa.
University mountain-bike racing in the Cape Winelands formed part of the domain’s older cycling coverage and remains relevant to the site’s MTB history.
The historic site covered major South African mountain-bike stage racing, including route details, climbing and the Western Cape race landscape.
School cycling, youth development and competitive MTB were recurring parts of Cycling Direct’s South African cycling coverage.